When it comes to fashion, everything old eventually becomes new again. Brown is the new black. Blue is the new brown.
Black becomes the new blue. Devereux Golf’s Robert Brunner is banking on it. Brunner, the creative director, designer and co-owner of Devereux Golf, launched one of the most talked-about new apparel lines earlier this year at the 2014 PGA Merchandise Show. And he’s done it all by going back to the game’s roots.
“The inspirations for the Fall 2014 line, I wanted to take kind of a vintage vibe to my modern designing,” Brunner said. “So I stepped back in time to the Golden Era of golf and looked at what Palmer and Player and Hogan were wearing back in the day. I looked at what they were doing, how they carried themselves, their aura on-course and off-course. That era, that styling, really relates to people in the industry.”
Devereux is at the forefront of a new trend in golf apparel, a classic cool that hon- ors the traditional, and eschews the traditionally boring.
“I wanted to take some styling aspects of their clothing and fuse that to who I am as a designer and as a person,” Brunner explained. “I wanted to add a little modern twist, whether it’s some color or some small detailing.”
We dove into some of those details, to bring you some of the best apparel you’ll find this season from some of the hottest outfitters:
ANTIGUA
The React, by Antigua.
The Limitless, by Antigua.
Antigua’s Spring 2014 Performance 72 lineup is as good as advertised: adding performance to contemporary styling and substance. For Exhibit A, look no further than the React polo shirt. Made from 100% polyester and featuring the company’s proprietary Desert Dry moisture management, it provides maximum comfort and ease of movement, along with excellent wicking features. Add in an athletic cut and just the right splash of color, and the React will keep you looking cool and feeling dry. ($65)
You’ll also find that Desert Dry technology in Antigua’s Icon polo, a subtle blend of the classic and the contemporary. Made from 100% polyester, the Icon is tex- tured tonal stripe polo, contrasted by cover stitching detail at the cuff, armhole, and shoulders. We found the Icon a bit softer than the React, due to the textured polyester, though both moved fluidly and comfortably on the course and off. ($55)
Antigua offers plenty of form and function in its Spring 2014 Women’s Golf Collection, as well. The new collection features bold ombre stripes, lightweight mélange fabrics and textured jacquards. It’s all about sheer comfort, as these garments incorporate innovative poly yarns that allow for softer, smoother, and more comfortable fabrics. In addition to the Desert Dry wicking technology, Antigua offers the Desert Dry XTRA-LITE (D2XL), combining moisture wicking with ultra-light fabrics for ultimate comfort, such as in the women’s Limitless polo. ($65) Shop.antigua.com
DEVEREUX
The Lindley, by Devereux.
The Brunner, by Devereux.
The Brunner, a lightweight jersey made of a 65% pima cotton and 35% polyester blend, is cut with a more athletic fit, but not too form fitting. With an asymmetrical, signature pocket and button-down collar, the Brunner shows it’s the subtle style that makes a shirt really shine. ($85)
The Lindley is another great example of that style, a classic 3-button polo made of 96% pima cotton and 4% spandex, giving the shirt just the right amount of flex to its fit. The Lindley is a bit heavier than the Brunner, with a more traditional polo collar and comfortable fit. It’s the safe but stylish entry in Devereux’s Spring collection. ($80) www.dvrxgolf.com
PUMA GOLF
The DigiGraphic polo, by Puma.
The FluidLight polo by Puma.
Always on the forefront of golf fashion, Puma’s pushing the boundaries even fur- ther this year — wrapping wild styling into pastel-flavored performance wear. Puma’s apparel was on full display in June, with Rickie Fowler’s strong finish at the U.S. Open at Pinehurst, followed by Lexi Thompson’s top-5 finish the following week in the Women’s U.S. Open at Pinehurst.
For the perfect example, look no further than Puma’s Digi Graphic Polo. ($70) Made from 92% polyester and 8% spandex, it also features Puma’s coolCELL mesh back with natural anti-odor treatment, helping you stay dry and smelling fresh.
Puma’s women’s lineup is equally wild, typified in the Fluid Light Polo. ($65) Also made from 92% polyester and 8% spandex, the Fluid Light is ultra lightweight and soft stretch dryCELL fabric, with maximum moisture-wicking to keep you dry. www.cobragolf.com/pumagolf
TOMMY HILFIGER
Tommy’s 2014 golf collection features a blend of the clothier’s preppy heritage and energetic spirit, combined with inspiration from iconic coastal golf destinations like Monterey Bay, California, San Francisco, and East Hampton.
And while they’re certainly long on looks, they don’t short on substance, either. Tommy’s lineup also incorporates performance fabrics for playability and comfort. Hilfiger’s TH Tech is a 100% polyester fabric used as the foundation for the golf collection to combine style and comfort with moisture wicking capabilities, keeping you dry and feeling fresh. Tommy’s TH Comfort Tech is a hybrid cotton fabric that combines style and comfort with the functional properties required in performance driven garments. And the TH Comfort line features 100% cotton material for maxi- mum, classic comfort. ($68-$78)
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