The direct-to-consumer golf market is growing by leaps and bounds (see our Industry Insider on page 58 for more), and it’s opening doors for new companies everywhere — including right here in the Midwest.
For proof, look no further than Great Lakes Golf Co., in Frankenmuth, Michigan.
Great Lakes Golf Co. lets golfers around the Midwest play with pride from their home region, repping everything from premium head covers and gloves, to tees, towels, bags and even top-quality balls.
Ironically, the company started with an idea formed on one of the country’s premier properties — Pebble Beach.
“We were playing Pebble last summer and talked about how there should be an apparel company focused on the Great Lakes region, which has some of the best golf around,” said co-founder Aaron Chamberlain. “We started to look at it, and thought, ‘Maybe we can do this.’”
Do it they have. And they’re not done yet. The company plans on expanding its product line, including subscription boxes of its goods, events and partnerships with courses and clubs around the region.
We’ve tested the Tour 3 Distance balls, and were impressed with the length off the tee and the feel around the greens.
Like the golf found in the Great Lakes, Great Lakes Golf’s products are definitely the real deal. greatlakesgolfco.com.