Preview 2019 | Callaway Epic Flash Sub-Zero Some day, as we finally concede to our robot overlords, we may look back at Callaway’s new Epic Flash series of drivers as the thing that started it all. The drivers use artificial intelligence and machine learning to test 15,000 different variations of its new Flash Face technology, which is designed […]

Spring 2018 | This Golftime Guide Has You Covered Top to Bottom

Spring 2018 | PXG and its founder have raised the golf equipment bar to new height$

Summer 2015 | Look no further than SkyCaddie

Spring 2015 | Find Your Fashion With Some Uncommon On-Course Couture

November 15, 2014 | Adidas Golf Debuts Men’s Travel Capsule Apparel Collection

September 27, 2014 | Like any startup businessman, Devereux’s Robert Brunner was confident his clothing line would be a hit with golfers seeking that classic-cool look. Now closing out his rookie year in the industry with his latest fall line, Brunner admits the company he created with his brother Will has performed a cut above his wildest dreams. “Has […]

Summer 2014 | GolfBoard bringing surfer cool to the course four wheels at a time

Summer 2014 | Cobra Finds Newfangled Teeth in Its 2014 Lineup

Summer 2014 | So long, stuffy, standardized shirts — these golf outfitters are bringing back cool to the course this year